Blurry brand positioning diminishes your organization’s value.
Define the positioning that will unlock the most good from your organization.
This approach enables you to pinpoint your optimal positioning with intention, so that you can focus on what disproportionately drives success.
Your resulting Ironclad Brand Positioning will:
- Elevate your pricing power
- Spark attention among your right customers
- Foster customer loyalty
- Differentiate you now and for years to come
What is Ironclad Brand Strategy?
Of all the positions you can gain in the mind of your audience, not all of them are equally attractive. There is a choice of positioning that is more right for you than any other.
This is your Ironclad Brand Strategy. It is a positioning that:
- Resonates with the audience AND is ownable and distinctive to you.
- Gratifies a customer’s functional need AND lights them up emotionally.
- Transmits vividly through messaging AND throughout the customer’s entire experience of your offering.
Ironclad Springboard’s proprietary frameworks embolden you to select this optimal positioning. This Ironclad Brand Strategy can then be the North Star that concentrates you and your people on what will fuel the organization’s sturdy growth.
Licensing the Ironclad Springboard
Leaders continually ask themselves:
- How do we stand out?
- Who is our sweet spot audience?
- What value do we bring to them?
- What do we say to them?
- How do we help a potential customer say “yes”?
Ironclad Springboard licensing is designed with one goal: enable you to focus on what most unlocks your unique organizational advantage, thereby making your organization ever more valuable.
We partner with organizations of all sizes to formulate positioning, galvanize employees, strengthen leadership and boost the bottom line.
The Ironclad Brand Strategy you create during the Ironclad Springboard engagement will shine a light on what matters most, so that the right answers are clear.
Lindsay Pedersen developed the Ironclad Springboard by drawing from her classic marketing training at the Clorox Company, as well as from her experience building brands from burgeoning startups and nonprofits to multinational companies like Starbucks, T-Mobile, Zulily, Princess Cruises and Duolingo.
The Ironclad Springboard is a phased engagement to create an Ironclad Brand Positioning that will guide your organization.Inquire About Licensing
Praise for the Ironclad Method
Organizations that want laser focus are using the Ironclad Springboard to define and express their optimal positioning for maximum impact.
“Got our whole team enthusiastic about doing this right.”
“We were getting in our own way; Ironclad pushed us to reach deep and ambitious.”
“Now we have a lens to filter our efforts, on the product side and the marketing side.”
“Ironclad drove our rebranding process with a clear brand positioning that has been enormously successful.”
“This brand strategy helps us make better decisions; we’re confident about our position in the market.”
“Hugely successful not just in developing a brand strategy but in rallying the entire leadership team.”
“Facilitated the right conversations among senior leaders to get at what we uniquely offer.”
“Working with Ironclad removed my cynicism on the field of branding. The ROI has been irrefutably high.”